About | The Wider Effect

The people behind The Wider Effect

A lead strategist and a team of specialist associates, brought together for each engagement. Built inside councils, backed by Luminair Systems, and connected to the people setting international standards for events.

160+ yearsof combined experience

7 specialistsacross strategy, sustainability, governance and feasibility

ISO 20121the chair of the standard’s development on our team

Local to globalfrom regional shows to world championships

Stefanie Wilson

FOUNDER AND CEO · EVENT STRATEGY, MEASUREMENT AND SYSTEMS

For nearly 25 years, Stefanie Wilson has helped councils and governments turn events into lasting economic, social, environmental and cultural benefits.

Stefanie designed and led Brisbane’s Major Events Strategy, led event strategies and reviews for councils from Mackay to Tweed, and delivered the trade and investment forecasts for Queensland’s Brisbane 2032 proposition. Her work on a two-year state pilot covering events with more than 200,000 attendees, together with her collaboration with The University of Queensland, informs how The Wider Effect helps councils measure what their events deliver.

She founded Luminair in 2015 to help governments tackle complex decisions and adapt international best practice to local conditions. The Wider Effect grew out of more than a decade of that work. It helps councils decide what they want their events to achieve, align investment with those priorities and measure the results.

Stefanie brings the perspective of a council officer, consultant, contractor, government adviser and board director, with experience at local, state, federal and international levels. An IAP2-trained engagement specialist, she has led more than 500 stakeholder engagements. The Australian Government engaged her to mentor emerging entrepreneurs, and her governance experience includes co-chairing an innovation and commercialisation subcommittee.

EVENT STRATEGYBrisbane Major Events StrategyMackay structural review and Major Events StrategyBrisbane 2032 trade and investment forecasts

MEASUREMENTQueensland Event Waste Pilot, 200,000+ attendeesMajor venue data pilotUQ collaboration on event benefits

ENGAGEMENT, INNOVATION AND GOVERNANCEIAP2-trained · 500+ stakeholder engagementsMentor to emerging entrepreneurs, Australian Government (2020–2024)Board director and chair, including innovation and commercialisation sub-committee co-chairPresented at The Pavilion for People during COP29 and at Queensland ParliamentCo-founder, Keystone Commons · former Chair, Go Circular · AICD member

Fiona Pelham

INTERNATIONAL EVENT SUSTAINABILITY AND STANDARDS

Fiona has chaired the development of ISO 20121, the international standard for event sustainability management, since 2009. She is CEO of The Pavilion for People at the UN climate conferences, founded Positive Impact, a community of more than 2,000 event professionals in 60 countries, and has advised major events from bid stage to legacy.

ISO 20121UNFCCC Climate Champions Impact Maker 2025Honorary doctorate, Leeds Beckett

Based in the United Kingdom. Advises in a personal capacity, not on behalf of ISO.

Stephanie Lebeau

MAJOR EVENT SUSTAINABILITY AND LEGACY

Stephanie has 20 years in sustainability leadership. She led the FIBA Women’s Basketball World Cup 2022 to carbon neutral and was Sustainability Lead for the ICF Canoe Slalom World Championships Sydney 2025 legacy framework, after senior roles at SUEZ, George Weston Foods and CHANEL.

FIBA Women’s Basketball World Cup 2022ICF Canoe Slalom World Championships 2025Certified Environmental Practitioner

Mary Goodwin

GOVERNANCE, PROCUREMENT AND TRANSFORMATION

Mary has more than 25 years across government and industry. As Queensland Government Chief Procurement Officer she led procurement reform across about $20 billion of annual spend and 19 departments, and she now holds independent chair and committee roles in local government governance and risk.

Former Queensland Government Chief Procurement OfficerCertified Chair and Fellow, Advisory Board CentreCommerce and Law, The University of Queensland

Lung Ong

FEASIBILITY, BUSINESS CASES AND CULTURAL STRATEGY

Lung specialises in strategy, policy and business cases. He has led business case development and oversight for almost $2 billion of funded civic and cultural infrastructure and industry initiatives, including at Creative Victoria and Arts Queensland, and began his career in screen and events.

Creative State 2025 strategy, Creative VictoriaArts QueenslandEvents Queensland

Jan Easton

PROGRAM DESIGN, INNOVATION AND FACILITATION

Jan has been turning ideas into working programs and businesses since 1997. She was founding Chief Operating Officer of the Advisory Board Centre, is a Certified Chair and Fellow, and mentors high-growth ventures through Advance Queensland’s Ignite+ program.

Founding COO, Advisory Board CentreAdvance Queensland Ignite+ mentorStrategic Doing practitioner

Keiran Travers

WASTE, RESOURCE RECOVERY AND OPERATIONAL SUSTAINABILITY

Keiran has more than two decades helping councils and operators deliver waste, resource recovery and circular economy projects: procuring services, securing funding and approvals for infrastructure, and building strategies that stand up commercially.

Former Veolia and AureconMBA, The University of QueenslandMaster of Environmental Management, Griffith University