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The Wider Effectby Luminair Systems

OUR WORK

From the regional show to the world stage

Event strategy, structure and measurement for councils, state agencies and the events themselves, and a voice in the international conversation on sustainable events.

16+event strategies, programs, pilots and research
Qld, NSW, Vicplus international work
200,000+attendees in our state-leading event pilot
Almost $1 billioneconomic impact for client regions

FEATURED · MACKAY REGIONAL COUNCIL

From structure to strategy, for one region

A structural audit of council’s events function, followed by a five-year Major Events Strategy built with around 100 stakeholders, and 90 days of implementation mentoring to make it stick.

STEP 1Structural events auditTeam, processes, approvals, support and council-run events
STEP 2Major Events StrategyFive years, IAP2-standard engagement, public exhibition

ON THE INTERNATIONAL STAGE

Part of the global conversation on events

COP29Presented on the impact of events at The Pavilion for People during COP29, the UN climate conference, drawing on data from events with 200,000+ attendees (2024).
ISOInvited observer at ISO/TC 354/SC 1, the international committee for sustainable event management (2026).
Queensland ParliamentInvited guest speaker, as an industry expert.
NEOMApproved supplier to NEOM in Saudi Arabia, including discussion paper development.

Council event strategy and structure

Strategies and structures that help councils decide what to back and deliver it well.

LOCAL GOVERNMENT, QUEENSLAND

Mackay Regional Council

Structural events audit

A review of council’s events function: team structure and roles, cross-department processes, approvals, event support and council-hosted events, with cost efficiencies.

LOCAL GOVERNMENT, QUEENSLAND

Mackay Regional Council

Mackay Region Major Events Strategy 2020–2025

A five-year strategy for economic uplift and the high-yield placement of council funding and support, with a Directions Report to council, public exhibition, action plan and 90-day implementation mentoring.

~100 stakeholder engagements, IAP2 standard

LOCAL GOVERNMENT, NEW SOUTH WALES

Tweed Shire Council

Tweed Shire Events Strategy

A four-year strategy with an event process review, industry consultation, councillor workshops, organiser growth seminars and public exhibition supporting the event grant policy.

JOINT ORGANISATION OF COUNCILS, NEW SOUTH WALES

Hunter Joint Organisation

Circular economy event strategy, feasibility and event design

A regional strategy, feasibility assessment and event design strategy for a circular economy event across the Hunter’s councils.

CITY ECONOMIC DEVELOPMENT BOARD

Brisbane Economic Development Board

Brisbane Major Events Strategy

A 7–10 year tourism and events strategy aligned with city plans, from concept through to projections and action plans.

LOCAL GOVERNMENT, QUEENSLAND

Sunshine Coast Council

Sunshine Coast Sports Action Plan 2017–2022

A five-year plan to maximise the economic and social dividends of sport and guide future facility investment.

Event repositioning and growth

From a local, civic event to an international drawcard: helping the events that define a region stay relevant and grow.

LOCAL AND CIVIC EVENT, NEW SOUTH WALES

Murwillumbah Show Society

Show revitalisation and future-proofing strategy

A long-term strategy to revitalise a much-loved community event and secure its future while upholding its heritage, built through stakeholder engagement and industry analysis.

Local and civic

BIGSOUND, BRISBANE

QMusic

BIGSOUND repositioning and growth strategy

An opportunity and repositioning paper grounded in cultural trend analysis, positioning BIGSOUND as a distinctive Brisbane event and a driver of tourism visitation. The resulting plan saw the event receive some of the largest levels of state funding support.

International drawcard

State programs, research and industry capability

Statewide programs and research that lift the whole events sector.

STATE GOVERNMENT COLLABORATION

Tourism and Events Queensland and DETSI

Queensland Event Waste Pilot

A state-leading collaborative pilot on event waste and sustainability, with 2,700 survey responses. 91% of organisers said they want to improve.

200,000+ attendees

STATE GOVERNMENT

Tourism and Events Queensland

COVID-19 event critical response guide

A critical response and recovery guide for event organisers and owners, distributed by TEQ to its stakeholders and featured permanently on its website.

Shared 800+ times, 3,000+ reads

STATE GOVERNMENT

Tourism and Events Queensland

Event industry workshops

Workshops for Queensland event organisers and industry, delivered for Tourism and Events Queensland.

STATE GOVERNMENT

Trade and Investment Queensland

Trade and investment forecasts for the Brisbane 2032 proposition

Programs and economic forecasts for trade, investment and exports from the Brisbane 2032 Olympic and Paralympic Games, included in the Department of the Premier and Cabinet’s 2032 Value Proposition and carried into Queensland’s final IOC presentations.

REGISTERED SUPPLIER, COMPLETED WORKS

Brisbane 2032

Local event organiser uplift and readiness program

A program to lift the capability and readiness of local event organisers ahead of the Brisbane 2032 Olympic and Paralympic Games.

STATE MAJOR VENUES AUTHORITY

Stadiums Queensland

Ideas to Impact Mapping

Mapping ideas to measurable impact across Queensland’s major venues, so sustainability and operational initiatives can be prioritised by the difference they make.

RESEARCH COLLABORATION

The University of Queensland

Quantifying the benefits of events

A collaboration on evaluating and calculating the social, economic and environmental benefits of events, aligned with international metrics.

LUMINAIR SYSTEMS PROGRAM

Responsible Sponsor

Responsible Sponsor

A program that helps sponsors and councils turn event sponsorship into measurable environmental, social and community outcomes: event review, realignment, guided best practice, corporate volunteering and impact reporting.

Bring this experience to your region.

Capability statement (PDF) →Engage us