PRINCIPLE 1
Like roads and facilities, events build a region’s economy, community and reputation, and like them they carry costs too. Managing them as infrastructure means a portfolio view, measures that count the full effect, and a long-term plan. Choose an area to see what council can grow, and what it needs to manage.
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GROW
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MANAGE
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PRINCIPLE 2
Events are short, visible and contained, which makes them the safest place to try something new. They also create demand: every event buys goods and services, and that demand can build local capability that lasts long after the event.
Trial reuse, recovery and new materials at an event before rolling them out across the region.
Test local and social procurement on event contracts, then apply what works to council purchasing.
Pilot new transport, accessibility and crowd solutions where the stakes are short and visible.
Try new ways of counting, paying and engaging, and measure what they change.
From a circular economy event across the Hunter’s councils to a state pilot across events with more than 200,000 attendees, and the biggest test bed of all: the lead-in to Brisbane 2032.
HOW WE WORK · THE HOLDFAST METHOD™
The Event Lever Map shows everything council puts into events, against what it wants back.
Priority Levers: the few changes with the greatest return for council, organisers and the region.
Behaviour change, organiser tools and annual reporting, so the gains hold after we leave.
THE STANDARDS WE DRAW ON