WHY IT MATTERS
Council’s sponsorship can do far more than keep an event running. Set up well, it steers events towards council’s goals, builds organiser capability, and returns evidence council can report to councillors and the community.
It also has to stand up to scrutiny: how events are chosen, what council asks for in return, and how benefits such as tickets and hospitality are handled.
THE PROGRAM
What council expects in return for its support, aligned with its community grants policy and corporate plan.
Tickets, hospitality and recognition handled through clear rules and registers, and put to work for council’s goals.
Conditions become capability: organisers receive the Sponsorship and Impact reporting packs to deliver what council asks.
Organiser reports that line up with the four-pillar scorecard, so every sponsored event is measured the same way.
Recognise the events making the most progress, and compare councils on a like-for-like basis.
HOW IT RUNS
Your current sponsorships, conditions and benefits.
Policy, conditions, benefit rules and reporting requirements.
Resource packs and briefings for every sponsored event.
Annual reporting, recognition and leaderboards.
PROVEN
Licensed annually and priced to your council, with organiser and inter-council leaderboards included. Start with a Confidential Strategy Session, or request a proposal.