WHY IT MATTERS
An overnight visitor who explores the region brings far more benefit than a day visitor who leaves after the event. Most councils can’t tell which events attract which visitors.
Visitor Intelligence answers that, event by event, so council’s calendar, attraction and sponsorship decisions are based on evidence.
THE DATA
Aggregated, de-identified spend by visitor origin, category and timing, inside and outside the event footprint.
Aggregated, de-identified data on where visitors come from, how long they stay and where they go in the region.
On-site spend, timing and volume from terminals at the event or across an event series.
HOW IT RUNS
We set the event footprint, the questions and the data plan with you.
Data is gathered through licensed partners and combined.
An attraction strategy and calendar decisions built on who comes and what they bring.
PRIVACY FIRST
We use only aggregated, de-identified data from licensed partners. Luminair Systems does not hold personal information about visitors.
Each deployment includes a privacy impact assessment aligned with council’s obligations under the Queensland Privacy Principles.
Visitor Intelligence carries an establishment fee plus a per-event or per-series fee. Costs can be shared across a multi-council region.