Set the strategy

Decide which events council backs, why, and how its support is structured, so every dollar and hour goes where it does the most for your region.

Engage us

IS THIS YOU?

Where councils start

You want a clear, defensible basis for the events council supports.
You are shaping a new events strategy or support package.
You want to attract the right events to your region, at the right time of year.
You want advisory committees that guide decisions with confidence.

HOW WE HELP

What’s included

Event strategy and portfolio planning

One view of every event council funds, hosts, approves or attracts, and what each is for.

Support packages and grants policy

Support tiers, eligibility and assessment criteria linked to council’s corporate plan and community grants policy.

Regional event calendar

Shoulder seasons filled, clashes avoided and events matched to accommodation and venue capacity.

Event and business event attraction

Clear priorities for the events and conferences your region should pursue, and how to win them.

Committees and advisory groups

Terms of reference, skills matrices and independent chairing, with conflict-of-interest protocols built in.

Events as test beds and demand drivers

Use events to trial new approaches safely, from circular economy systems to procurement and technology, and to create demand that builds local capability. Test it at an event, scale it across the region.

WHAT COUNCIL GETS

The outcome

An events strategy linked to council’s corporate plan

Clear, transparent criteria for what council supports and why

A regional calendar and attraction priorities everyone can work to

PROVEN

Event strategies for Mackay Regional Council, Tweed Shire Council and the Brisbane Economic Development Board, and the repositioning of Floriade and Enlighten for the ACT Government.

Start with a conversation, or go straight to an outcome.

Free intro call, Confidential Strategy Session, or Facilitated Workshop and Discovery Session.

See ways to engage us

OTHER OPTIONS · CHOOSE ANY ONE, OR COMBINE THEM

OPTION 2Streamline the support →OPTION 3Strengthen your organisers →OPTION 4Measure the results →