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The Wider Effectby Luminair Systems
← Who we help

FOR TOURISM AND ECONOMIC DEVELOPMENT AGENCIES

Attract the visitors who matter, and prove your value to council

You’re asked to grow visitation and show council what its funding achieves. We help you target the events and visitors with the highest benefit, and evidence the results.

WHAT MATTERS TO YOU

What good looks like

The right visitors

Overnight, higher-spending and off-peak visitors, not just more people.

A smarter calendar

Fewer clashes, fuller shoulder seasons and better event attraction.

Evidence for funders

Clear results for council, the state and future funding bids.

HOW WE HELP

Most relevant for you

Visitor IntelligenceWho your visitors are, where they come from and what they spend.Explore →Regional calendar and attractionPriorities for the events and conferences your region should pursue.Explore →Ready for 2032Organiser readiness and supply-chain connectivity for the Games lead-in.Explore →Measure the resultsA four-pillar scorecard of economic, social, environmental and cultural outcomes.Explore →

PROVEN

Brisbane and BIGSOUND

Brisbane’s Major Events Strategy, and a BIGSOUND growth strategy that preceded some of the largest levels of state funding support.

See our work →

WHERE TO START

Facilitated Workshop and Discovery Session.