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The Wider Effectby Luminair Systems
← Who we help

FOR REGIONAL TOURISM AND ECONOMIC DEVELOPMENT ORGANISATIONS

Attract the visitors who matter, and prove your value to council

As a regional tourism or economic development organisation, you’re asked to grow visitation and show council and the state what their funding achieves. We help you target the events and visitors with the highest benefit, and evidence the results.

WHAT MATTERS TO YOU

What good looks like

The right visitors

Overnight, higher-spending and off-peak visitors, not just more people.

A smarter calendar

Fewer clashes, fuller shoulder seasons and better event attraction.

Evidence for funders

Clear results for council, the state and future funding bids.

HOW WE HELP

Most relevant for you

Visitor IntelligenceWho your visitors are, where they come from and what they spend.Explore →Regional calendar and attractionPriorities for the events and conferences your region should pursue.Explore →Beyond 2032Organiser readiness and supply-chain connectivity for the Games lead-in.Explore →Measure the resultsA four-pillar scorecard of economic, social, environmental and cultural outcomes.Explore →

PROVEN

Brisbane Economic Development Board and BIGSOUND

A long-term major events strategy aligned with city plans, and BIGSOUND repositioned for growth as an international drawcard.

See our work →

WHERE TO START

Facilitated Workshop and Discovery Session.